Top-of-Funnel Strategies for Marketing and Enrollment in Tennessee’s Voucher Era

Tennessee’s Education Freedom Scholarship, along with shifts in the rising generation of parents, social media, and third-party review sites, has permanently reshaped the independent school enrollment landscape. Schools seeking to navigate this recently expanded EFS environment successfully must think differently about both their marketing strategies and enrollment operations. Through this four-day virtual series, admissions, enrollment, and marketing teams will explore fresh approaches to strengthening the top of the enrollment funnel — from increasing brand awareness and capturing inquiries to shaping the first in-person impressions that influence family engagement and enrollment decisions.

A bite-sized series packed with practical moves your school can make before fall enrollment season begins. 

When: June 15, 16, 17, and 18, 2026, from 10:00-11:00 am CT

Where: Virtually via Zoom

Target Audience: Admissions, Enrollment, and Marketing Teams

Session Overview

DIY Social Media and SEO Strategies to Drive Enrollment with Finalsite

Turning Quiet Interest into Enrollment: Understanding the Stealth Shoppers on Niche

Marketing in a New Era of School Choice in Tennessee: Reaching and Converting Voucher-Enabled Families

The Intersection of Brand Strategy and Enrollment: 5 Ways To Use The Summer To Strengthen Your Brand