2026 Marketing and Enrollment Conference
Harding Academy
170 Windsor DrNashville, TN 37205
United States
* Registration open until 8/21/26 at 4:30 PM (CDT)
The TAIS Marketing and Enrollment Conference focuses on the full enrollment journey— attracting prospective families to enrolling and retaining students who thrive within a school's mission. This conference brings together independent school leaders responsible for admissions, marketing, and school communications to explore the strategies that attract, enroll, and retain mission-aligned families. Through practical sessions, peer insight, and parent perspectives, participants gain tools to build sustainable enrollment for their schools.
We'll sit at the intersection of admissions strategy, school storytelling, and family experience.
Target Audience: The Marketing & Enrollment Conference is designed for independent school leaders responsible for attracting, enrolling, and retaining students. This includes:
- Directors of Admissions and Enrollment Management
- Admissions and Enrollment Staff
- Directors of Marketing and Communications
- Marketing and Communications Staff
- Heads of School and Division Leaders
- Advancement or External Affairs leaders involved in enrollment strategy
Proudly Offered in Partnership with VenturEd Solutions and Youth Inc.
Keynote Speaker
Penny Abrahams
For over 20 years, Penny Abrahams has worked with independent schools in a variety of capacities: parent, trustee, administrator, and strategist. As a proud graduate of Ravenscroft School, she is a "lifer" in every sense of the word, understanding the unique ecosystem of independent schools. Penny began her independent school career as an Annual Fund Director, followed by roles as Director of Communications and Director of Admissions & Marketing. This first-hand experience in the “trenches” of school administration informs every plan she builds today. For over 15 years, she served as a consultant, workshop leader, and department head with Independent School Management (ISM). During that time, she partnered with more than 100 schools across the U.S., Canada, Latin America, and the Caribbean. Whether conducting an enrollment assessment, designing a volunteer program, or leading crisis communication planning, Penny's approach is grounded in data and global experience, but tailored to schools' specific culture.
Registration Options
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Registration Options
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Credits | Price |
|---|---|---|
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TAIS Member
|
6.00 (Professional Development Hours) |
$205.00
Price will increase to $245.00 on
8/6/26 12:30 AM CDT
|
|
Guest
|
6.00 (Professional Development Hours) |
$285.00
Price will increase to $325.00 on
8/6/26 12:30 AM CDT
|
|
Presenter
|
FREE |
